We provide our customers with meaningful and actionable insights to improve their health, wellness and fitness. This is done based on relevant biomarkers in their blood or other bio samples. To obtain these samples in the most convenient way possible, we provide our customers with easy do-it-yourself sample kits. No big needles involved, wherever and whenever convenient for them. The customer receives a report which provides easy-to-understand context and actionable recommendations on nutrition, lifestyle and supplements.